Quick answer: Use one business name, one address format and one phone number on the website, Google Business Profile and every directory in Croydon.
A citation hygiene guide for Croydon and Purley, Thornton Heath, South Norwood and Shirley: one name, one address, one phone. This guide is written for businesses in Croydon and Purley, Thornton Heath, South Norwood and Shirley.
What NAP is
Name, address, phone. Google uses agreement between sources to decide you are a real Croydon business. a salon in the town centre with two spellings of the street looks like two firms.
On the website
Footer, contact page, schema and map embed must match. If you serve Purley, Thornton Heath, South Norwood and Shirley, list towns in copy; do not invent extra registered offices.
Directories and old listings
Hunt old Yell, Facebook and Apple listings. A stale number from a previous Croydon shop kills trust. Croydon has fierce local competition, so generic copy disappears.
Keep it maintained
Croydon Web Design sets a single source of truth on sites from £150. When you move or change numbers, update the site first, then the profile.
Ask us to audit your citations.
Frequently asked questions
Does a tracking number break NAP?
On ads, maybe. On the organic site and profile, keep the public number stable.
Ltd name vs trading name?
Pick the name customers search. Use the legal name in the footer if they differ.
How fast do citation fixes work?
Weeks, not hours. Consistency has to be crawled.
