SEO in Croydon is the work of making one real business easy to find for the searches it can honestly answer. Croydon is large. A search in South Croydon and a search in Thornton Heath can show different businesses. Your site should say what you do and where you travel, then stop. A retainer that starts before anyone has read the pages is the wrong order.
The service page for this work is SEO in Croydon. The older note on the same subject is local SEO for Croydon and South London. This guide is the first fix, not a promise of a position.
What SEO in Croydon means
There are two results people mix up. The map pack is the Google Business Profile. The links under it are web pages. You can be visible in one and missing from the other. A full profile with a thin website still loses the person who wants detail before they call. A good website with an empty profile loses the person who only looks at the map.
SEO here is the agreement between those two. The name, address and phone number match. The website button opens the real site. The phone number on the site is a link. The services on the profile are the services on the pages. We are based at 109A Brighton Road, Coulsdon, CR5 2NG, and we build for Croydon businesses from there. We do not pretend to have a second office in the town centre.
The pages
Each service people search for by a different name needs its own URL. The title should include the service and Croydon when that page is really about Croydon. The first paragraph should say who it is for and how to start. Internal links should join the homepage, the services and contact. A page nobody links to is easy to ignore.
Five pages, at £150, hold one clear offer. Fifteen, at £295, hold several services. Thirty, at £495, are for a wider firm, bookings or a small shop. Do not buy pages for every ward. The test is in service-area pages versus one homepage.
The profile
Claim the profile. Use the real category, hours and address. If the premises are in Croydon, say Croydon. If they are in Coulsdon or Purley and you travel into Croydon, the profile keeps the real address and the website says you cover Croydon. Do not list a town as the premises when the sign is somewhere else. Photos should be of the work. Reviews should be asked for after real jobs.
The handover is in connecting the profile to the website. Matching the name, address and phone everywhere else is NAP consistency.
Croydon is not one search
South Croydon, Thornton Heath, Norbury, Selhurst and Addiscombe are different places. Mention a neighbourhood when you work there. Give it a page only when you have a photo, a round or a review that names it. Purley is a neighbour, not a free extra listing. That search is covered in SEO for Purley.
Once a month, look at Search Console. Strengthen a page that already gets impressions for a place you cover. Ignore a query for a place you do not cover. Fix the phone link before you commission another campaign.
What to do next
The first year of domain, hosting and SSL is included in the build. From year two, renewal is about £60, paid to the providers. Most small sites are ready within two to four weeks of the words and pictures. Send the services and the Croydon areas you cover. We will name the package. We will not sell a ranking. A company that wants the studio rather than a campaign can read what a Croydon SEO company should do.
Frequently asked questions
Will SEO in Croydon put us first?
No. A clear page can be eligible. The profile, the reviews and the competition still decide what Google shows.
Do we need a page for every Croydon neighbourhood?
No. Name the places you work. Add a page only when that place has something specific to say.
What does a site cost?
£150 for up to five pages, £295 for up to fifteen, £495 for up to thirty. The first year of domain, hosting and SSL is included.
