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A checklist on a city map

Local SEO agency Croydon is a search for someone who will deal with the map and the website together. The word agency suggests a team and a retainer. The work, for a shop or a trade, is smaller than that. It is a profile that matches the site, pages that name the services, and towns you actually cover.

The service page is SEO in Croydon. The first checklist is what to fix first. If the search was for a company rather than an agency, the companion is a Croydon SEO company.

What local means here

Local means the customer is near the business, or the business travels to them. Croydon is big enough that “Croydon” alone is a weak target. South Croydon, Thornton Heath, Purley and Norbury are different rounds. Name the ones you serve. Do not publish a page for each ward unless you have something specific to say there. That test is in service-area pages versus one homepage.

We are based at 109A Brighton Road, Coulsdon, CR5 2NG. That is south of the borough, not a Croydon town-centre office. The sites we build can still be for Croydon businesses. The address on your profile must be yours, not ours.

The work itself

Finish the Google profile: category, hours, photos of the work, and the real website address. On the site, give each main service a URL, put the phone number in the header as a link, and link the homepage to those services. Make the name, address and phone number the same everywhere. Those steps are described in connecting the profile and NAP consistency.

Then look, once a month, at the queries you already appear for. Improve the page that matches a query you can honestly serve. Leave the rest. That habit replaces a lot of what an agency report is used for. A report that lists impressions before the phone number is even a link is not local SEO. It is a document.

When an agency is the wrong shape

A retainer makes sense when someone is writing, photographing and adjusting pages every month. It is a poor fit when the site has five pages and the owner can edit the phone number. Buying an agency before the pages exist means paying for strategy with nothing to point it at. Launch the site. Then decide if you still want help.

We will not promise the map pack. A complete profile and a clear page can be eligible. Reviews, competition and distance still matter. A contract does not override that.

How it fits the packages

The on-page part is inside the website packages. £150 covers up to five pages. £295 covers up to fifteen. £495 covers up to thirty, including a structure ready for bookings or a small shop. The first year of domain, hosting and SSL is included. Year two is about £60 to the providers. Guidance on the profile is part of the starter build, not an extra labelled agency. The design side is website design.

What to ask

Ask what will be different on the site in the first month, in sentences, not in a ranking. Ask whether they will use your real address. Ask what happens if you stop paying. Write the answers down before you pay anyone. Send the services and the neighbourhoods. We will say whether you need a rebuild or a shorter edit, and we will name one package. Most small sites are ready within two to four weeks of the words and pictures.

Frequently asked questions

Do you call yourselves an agency?

We are a small studio. The local SEO work is part of the website build, not a separate monthly department.

Can you promise the map pack?

No. The profile and the page can be eligible. Google chooses what to show.

Where are you based?

109A Brighton Road, Coulsdon, CR5 2NG. Croydon clients are served from there.

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